Areas of Focus

Data mining: More than 4 billion people globally use the internet to generate or engage with content on social media, make purchases, search for information, read reviews of goods and services, and connect devices to servers and networks. These everyday users generate a trail of information in the form of digital footprints as they navigate online resources using mobile phones, computers, and devices. We mine these digital footprints to uncover novel insights about health and health care.

Digital engagement: We design and develop interventions that enhance patient and provider engagement before, during, and after health care encounters and in patients' everyday lives. 

Equity: We apply evidence-based practices to uncover, understand, and dismantle structures, behaviors, and social norms that create and sustain racism in the digital health space.

Vision

We believe that digital technologies have the power to improve the quality, efficiency, and accessibility of health care. We also believe that privacy and information security are paramount and recognize that technology is not always the answer. While many health systems approach digital engagement as a separate silo, we see it as an essential part of integrated care delivery.

Funding

Our work is or has been funded by Penn Medicine, the University of Pennsylvania, and grant funders including the National Institutes of Health (NHLBI, NIDA, NIMH), the Robert Wood Johnson Foundation, the Pennsylvania Department of Health, and Independence Blue Cross.

Design Inspiration

The modular logo system featured on our website was inspired by Otto Neurath's isotype systems, where digits and everyday human lives are bound together with simple analogs. A human becomes a head; a head becomes a circle; a circle becomes a pattern of circles, revealing the information behind it. Many thanks to Jonatan Eriksson of Tsto for his work.