Data mining: More than 4 billion people globally use the internet to generate or engage with content on social media, make purchases, search for information, read reviews of goods and services, and connect devices to servers and networks. These everyday users generate a trail of information in the form of digital footprints as they navigate online resources using mobile phones, computers, and devices. We mine these digital footprints to uncover novel insights about health and health care.
Digital engagement: We design and develop interventions that enhance patient and provider engagement before, during, and after health care encounters and in patients' everyday lives.
Equity: We apply evidence-based practices to uncover, understand, and dismantle structures, behaviors, and social norms that create and sustain racism in the digital health space.