Defibrillator Design Challenge

Promoting education, awareness, and use of automated external defibrillators (AEDs) through virtual artwork


To increase awareness and enhance the visibility of automated external defibrillators (AEDs) in public spaces, we launched the Defibrillator Design Challenge in 2014.  Members of the public were invited to create, submit and vote on virtual designs for eye-catching AED artwork on Facebook or Twitter.

Over the course of eight weeks, 119 designs were submitted by participants from across the country, and more than 2,000 individuals cast votes in favor of their favorite artwork.  Further, The designs were shared more than 48,000 times on Facebook and Twitter.

In the end, five contest winners were chosen.  You can view the winning artwork below.

The Defibrillator Design Challenge proved the feasibility of using crowdsourcing to promote awareness about AEDs and their locations and provides a framework for using design and contest architecture to promote important health messages.

“We believe that by incorporating artwork into important public health messages, we can make an indelible impression on viewers so that they will be able to identify AEDs in all public locations and feel empowered to use them in an emergency.” Raina Merchant

Winning Artwork
  • Gold "Light the Way"
  • Silver "Pulse"
  • Bronze "Restart the Heart"
  • Honorable Mention "Jumpstart a Heart"
  • Honorable Mention "Heartbeat of the Street"